Who Am I?
My name is Sedera; born and raised Austinite currently living in the beautiful city of Madison, WI. I have always loved to learn and have studied digital marketing, SEO, project management, and, most recently, UX design.
Why UX/UI?
I wanted to return to a design-focused field. I've spent the past few years working in marketing and project management; while I enjoyed working with customers and being a part of large teams, I missed the creative work from my early career. After researching job trends and matching those to my experience and education, I converged on UX/UI.
What’s your go-to design tool?
I mainly work in Figma and Adobe XD, but I use other tools like After Effects, Photoshop, and various Figma plugins to create digital assets and animations for my projects.
Any significant design accomplishment?
Yes. While a senior in university, my team and I won a Golden Leaf Award for our holiday box. You can read more about that project here.
What’s your approach to design?
In general, I follow the Design Thinking Process; however, I don't think that paints the complete picture. I believe that understanding and advocating for the needs and goals of users while maintaining a balance with those of the company or business provides a holistic and realistic approach.
How many years have you worked in UX?
While I have worked in marketing and project management for the past three years, I am rounding out my first year in UX/UI. Despite being a "newbie" in the UX realm, I have experience in other traditional arts, like graphic design, animation, and typography, which have helped tremendously during this transition.
Willing to relocate for work?
It depends on the opportunity. I love to travel and experience new places, so I am open to relocation, especially if the offer is in Europe, the UK, Australia, or anywhere near the mountains.
How would you describe yourself?
Click to contact or view recent work.
I hope to hear from you soon!